Photographer of South Island Rural landscapes and people

Bill Irwin

About Bill

Living in Methven New Zealand, I am a full time professional photographer, an accredited member of AIPA (Advertising and Illustrative Photographers Association).

Rural Commercial photography

As an ex farmer I understand the rural industry, creating authentic images comes naturally. I work with many local and national clients to produce images for their specific needs. See some of this work here.

Landscape photography

The South Island is a beautiful place to live as a landscape photographer. The Mid Canterbury back country is off the tourist path, full of beautiful open space. My image library continually grows. Two books of these have been published; calendars and fine prints are also sold. Most images are available for licensed use.


Side projects - with creative enjoyment the aim rather than income - fit in where possible. Themes include South Island from the road (inspired by Robin Morrison), shearing and woolsheds

I also enjoy figurative artistic portraiture (main inspirations: Edward Weston and Ruth Bernhard ). This project is collaborative by nature, please do contact me if you are interested in being photographed.

Bill Irwin: my approach to photography

Experience and technical excellence combine in a low volume, high quality photographic style that equals happy customers; as well as several awards at the national level (NZIPP Iris awards) and internationally, being the Hasselblad featured photographer in Oct 2013. From capture to post production or print, I manage everything using excellent equipment. Most photography now is on medium-format digital (Hasselblad H4D-40), beautiful fine art prints are made on an Epson 9800 wide-format pigment printer. I learnt fine-art print making skills from technical and creative genius Les Walkling in Melbourne.

From an early age I was interested in photography, although side tracked for 20 years as a farmer. The farming years formed my appreciation of the landscape and random beauty of nature. Being in visual mode all day, every day, is a luxury, continually opening up new ways of seeing.

Chasing morning light, Glenfalloch Station
“You don't make a photograph just with a camera. You bring to the act of photography all the pictures you have seen, the books you have read, the music you have heard, the people you have loved.” ― Ansel Adams