Photographer of South Island Rural landscapes and people

Bill Irwin

Rural Commercial

As an ex-farmer (20 years arable crop and sheep) living in Methven, I retain a strong connection with farming and country life. I understand how important it is that images look authentic, real. Images must tell the story of a business and they need to be technically excellent. Hasselblad medium-format digital capture combined with excellent post production produces files of unrivaled quality to give your business a visual edge. I am pleased to have had nice feedback from happy clients.


Recent projects include


Capture images of a major irrigation development project in Mid Canterbury the company is project managing.

Canterbury Dried Foods

Create images that capture the unique nature of this business for website and branding material.

Farm Source

Rural supplier RD1 is updating its stores to a new look under the Farmsource brand. I have enjoyed ongoing work to provide imagery relevant to the locality of the store.

Rural Transport Industry

Working with several Transport companies (including Rural Transport, Ryal Bush, Philip Wareing Ltd., Ellesmere Transport, Temuka Transport) to photograph vehicles and produce customised calendars each year. The images are also used by them for their regular adverts in various publications.

Ryal Bush

Updated images for company promotion

Cable Price

Cable Price are the distributor of Scania trucks in NZ. They needed a photograph of a new Scania fertiliser spreader truck at work for their national calendar. The time frame was very short and we had to work with the weather on the day but the end result was excellent.

ATS, Ashburton

Ashburton Trading Society is a dominant farm supply co-op company in Mid Canterbury. As part of a brand strengthening process I was commissioned to supply some key rural images for multiple branding use, from website through to delivery truck curtain-sides. Several of my fine prints were also used in a refresh of their admin/office area.

EA Networks

EA Networks needed an image capturing their past and present. I scanned historical negatives and photographed their current business. A layout was selected and large framed print supplied.

Molloy Ag, Methven

Molloy Ag are a progressive Mid Canterbury contracting company. Photography of business activity and staff is ongoing for their new website and marketing material, working with the Concilio web development team.

Hasselfree Tours, Christchurch

Hasselfree run excellent small group tours through some beautiful Canterbury locations. It was a privilege to help them with new marketing photography.

Methven Heritage Centre:Alpine & Agriculture Encounter

The Alpine and Agriculture Encounter is a major development which opened in August 2011. I supplied virtually all the images used, from website, advertising through to the actual display, wall panels and light box images. Some were supplied from my stock library but many were shot specifically for the project.

Interior project, Banks Peninsula

Commissioned by Donna Weir Design to photograph a private property on Banks Peninsula for an interior design concept. Rural images specific to the property were supplied as large prints on fine art paper.

TWS, Christchurch

Not exactly rural, but photographing industrial equipment has the same requirements: good light, creative capture and excellent service.

PGG Wrightson, Kimihia

Commissioned to develop a complete interior artwork concept: select images, make prints and install throughout building.